Alpenliebe launches Alpenliebe JuiCyfills

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The candy is a delicious offering with liquid filling inside that reminds one of luscious fresh fruits. Developed with state-of-the-art technology, the candy contains fruit juice content and Vitamin C. Packed in attractive colours of yellow and orange, the candies are available in mango and orange flavours respectively.

The candy would be available in neighbourhood stores across the country and is priced at Re 1, the product would be available in an attractive assorted pack at Rs 50 in select modern trade stores.

Launched in 1995, the brand celebrates its 25 years in the Indian market this year. Over the years, the brand has become a household name and is loved by kids and adults alike. Known for its rich indulgent taste, the brand endeavours to nurture bonds and bring hearts closer through everyday gestures.

The new launch would be supported by a TVC which builds on the brand promise of ‘bringing hearts closer’ but with a splash of ‘Shararat’ (mischief). The TVC showcases a kid who relishes the fruity blast of the new candy and is suddenly hit by an idea to bring his bickering grandparents together. Bolstered with the fruity mischief, the kid plays a prank that lands his grandparents in a sweet moment of reconciliation.

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